I'm Product Designer with 8+ years of experience building complex SaaS products in the US & Europe.

I'm currently deep into AI & AI agents, and recently headed up Product Design at Autone, where I joined as employee #10, helping the company transform to over 40 customers, £4m ARR, 50 employees, and design team of 4. Leading every single piece of design work, including the deck that helped us raise $17m from GC, I honed my craft in designing domain-specific, context-heavy and complex B2B platforms through my work designing the web app, covering 6 modules and >100 screens.

Prior to that, I ran a UX Design Agency, ZeroToDesign. We built the team up to 5 people, worked with over 10 clients, and generated over £1M in sales.

I'm big on content in different forms, I write on my Medium & Substack about Product & Design learnings, and created a viral hit-series on TikTok, and a B2B SaaS product for UK commercial vehicle tracking using 100% AI generated code.