Currently designing AI agents @ Focaldata AI
prev. founding Designer @ Autone, leading team through Series A and £4M ARR
prev. founder of ZeroToDesign, a specialist UX agency that hit £1M in sales
I'm Product Designer with 7+ years of experience building complex SaaS products in the US & Europe.
I'm currently deep into AI & AI agents, and recently headed up Product Design at Autone, where I joined as employee #10, helping the company transform to over 40 customers, £4m ARR, 50 employees, and design team of 4. Leading every single piece of design work, including the deck that helped us raise $17m from GC, I honed my craft in designing domain-specific, context-heavy and complex B2B platforms through my work designing the web app, covering 6 modules and >100 screens.
Prior to that, I ran a UX Design Agency, ZeroToDesign. We built the team up to 5 people, worked with over 10 clients, and generated over £1M in sales.
I'm big on content in different forms, I write on my Medium & Substack about Product & Design learnings, and created a viral hit-series on TikTok, and a B2B SaaS product for UK commercial vehicle tracking using 100% AI generated code.
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What are you looking for?
Designs so good, General Catalyst gave us $17m to make more.
Contextual inquiry in Milan turned into the block-buster feature of Autone in 2024.
Getting a billion pound brand from 0 to prototype launch in 6 weeks.
TikTok meets Spotify in this Web3 music app.
Popular writings
How I Built a SaaS Product with 100% AI Generated Code
Commercial vehicle tracking product built from scratch in 2 weeks
5 Lessons Learnt on the Road to Series A
What it really takes behind the scenes as you build traction
How to Solve B2B2C's Biggest Problem
Explaining how SEO solves the multi-stakeholder problem
How UX is Going to Kill Web3 Products
Breaking down the 'Tipping point' of User Experience
Get in touch
Drop me an email at pegasus.dco@gmail.com